Learning Outcomes
What You'll Be Able to Do
- ✓Understand factors influencing consumer purchase decisions, with a focus on cultural and value-based elements, and their implications for marketing strategies
- ✓Develop a comprehensive grasp of customer experience, market segmentation, and their roles in shaping marketing effectiveness
- ✓Master the design and execution of marketing research projects, differentiating between primary and secondary data sources, and utilizing both quantitative and qualitative methodologies
- ✓Analyze ethical considerations in consumer data collection and apply marketing research findings to real-world case studies